Initially, TNS Media Intelligence will provide information on 15 stations per market, both AM and FM, with additional stations being added on a regular basis. Tracking of ads will be done 24 hours a day, seven days a week.

"This initiative is a major expression of our differentiation in monitoring," said Mediaguide chief executive officer George Searle. “Mediaguide, with the largest and most advanced monitoring network in the world, already collects more radio ad occurrences in more markets and on more stations than anyone else. We look forward to further expansion and working closely with TNS Media Intelligence to help them achieve their strategic objectives.”

“The addition of local radio offers another dimension to our industry leading data tracking capabilities,” said Steven Fredericks, president and chief executive officer of TNS Media Intelligence. “Our goal is to provide blanket coverage of advertising occurrences, and local radio is a critical element to many advertising campaigns. We look forward to working with Mediaguide to expand our coverage to more markets and stations during the coming months.”

About Mediaguide
Mediaguide provides the world's most comprehensive, accurate, timely, and reliable airplay data products. The company's information products, which span all media types, provide performers, publishers and the recording, advertising, radio, and television industries deep insight into what is being broadcast across America, in order to deliver better products that create broader consumer demand among audiences. Mediaguide, based in Berwyn, Pa., is a joint venture of the American Society of Composers, Authors and Publishers (ASCAP) and ConneXus Corporation. Learn more about Mediaguide at www.mediaguide.com.

About TNS Media Intelligence
TNS Media Intelligence in the U.S. is the leading provider of strategic advertising and marketing information – across media, brand, industry and market. The company’s tracking technologies collect occurrence and expenditure data on more than 2.1 million brands spanning 20 media. The U.S. headquarters are located in New York City with sales locations in major markets across the country.
For further information, including this and prior press releases, please visit http://www.tns-mi.com.

About TNS
TNS is a market information group. We are the world’s largest custom research company and a leading provider of social and political polling. We are also a major supplier of consumer panel, TV audience measurement and media intelligence services.

TNS operates a global network spanning 70 countries and employs over 13,000 people. We provide market information and measurement, together with insights and analysis, to local and multinational organizations.

We combine our specialist sector knowledge with expertise in the areas of new product development, motivational research, brand and advertising research and stakeholder management to bring our clients up-to-the minute, internationally consistent information.

We think differently to help our clients build competitive advantage, making TNS the sixth sense of business.

www.tns-global.com