Belene Mallon comes to TNS Media Intelligence from Visa, where she was Director, Global Partnerships and Sponsorships at Visa International; and Director, Merchant Marketing for Visa USA. Belene was responsible for creating and managing global strategic alliances and consumer marketing programs with Visa merchants in the travel & entertainment industry and monthly bill payment category.

Prior to Visa, Belene was Manager, Communications at Monsanto Company for Equal brand sweetener. She also has 10 years of consumer product and healthcare marketing communications and public relations agency experience, holding Account Supervisor positions at Golin Harris, Manning Selvage & Lee and Edelman Worldwide. Accounts she has managed include Bayer Aspirin, Ziploc, Visa USA, and Surf Detergent.

“Belene is a terrific addition to the TNS Media Intelligence marketing team because she brings a wealth of brand marketing and public relations expertise from various industries,” said Tom Rocco, Executive Vice President of Sales and Marketing, TNS Media Intelligence. “Her varied background provides TNS the marketing leadership we need in the U.S. to continue to develop the TNS Media Intelligence brand, and expand our products and services in the research industry.”

About TNS Media Intelligence
TNS Media Intelligence in the U.S. is the leading provider of strategic advertising and marketing information – across media, brand, industry and market. The company’s tracking technologies collect occurrence and expenditure data on more than 2.1 million brands spanning 20 media. The U.S. headquarters are located in New York City with sales locations in major markets across the country. For further information, including this and prior press releases, please visit http://www.tns-mi.com.

About TNS
TNS is one of the world's leading providers of market information. The company delivers strategic market measurement, analysis, insight and advice to many of the world's largest organizations and most recognized brands. TNS' research helps its clients better understand the needs and wants of their customers, and its capabilities span market segmentation, advertising and communications, new product development, brand performance and stakeholder management. The company is also one of the leading providers of social and political polling. From its global network that spans 70 countries who together conduct research in more than 110 countries, TNS allows for local expertise and knowledge to be combined together with internationally consistent information and analysis. TNS is listed on the London Stock Exchange (TNN) and is a trade mark of Taylor Nelson Sofres plc. Further information can be found on http://www.tns-global.com.