| NEW YORK - March 25, 2003
- FIND/SVP, Inc. (OTCBB: FSVP), a leader in business advisory, research
and consultancy services, and CMR/TNS Media Intelligence, the leading
provider of marketing communication and advertising expenditure information,
announced today that they have entered into a strategic marketing
relationship to offer on-demand advertising expenditure reports to
FIND/SVP clients in the corporate marketing, advertising and media
communities.
FIND/SVP consultants will draw on the CMR/TNS data to help clients
evaluate spending patterns and competitive trends relating to more
than 1.7 million brands across 15 different media. FIND/SVP clients
will receive assisted access to customized reports from CMR/TNS'
flagship Stradegy2 database, which reveals ad spending and occurrence
data for each media type based on company name, brand, product category,
and market (http://www.findsvp.com/services/cmr.cfm). This world-leading
information source is generally available only by annual commitment.
As part of the relationship, FIND/SVP will also provide custom
research and analysis for a new web-based auto intelligence product
developed by CMR/TNS, called Auto Insights. Through Auto Insights,
users can obtain CMR/TNS's ad spending and ad creatives in addition
to having access to market trends, news abstracts and other analyses
based on research by FIND's industry consultants. Auto Insights
is the first in a series of intelligence products that will be developed
through the FIND/SVP and CMR/TNS relationship.
"We're pleased to provide our clients with access to CMR/TNS's
highly respected Stradegy2 data on a transactional basis,"
stated David Walke, Chief Executive Officer of FIND/SVP. "We're
equally excited that CMR/TNS recognizes our cross industry and cross
functional expertise as a key ingredient for its Auto Insights product."
According to Steven J. Fredericks, president and chief executive
officer of CMR/TNS Media Intelligence, "The partnership with
FIND/SVP provides a prime opportunity to enhance our service to
clients, layering data with relevant and compelling marketplace
knowledge. And with the recent launch of Auto Insights, a product
targeted to the largest advertising category, clients will realize
the benefits of our alliance firsthand."
About FIND/SVP
FIND/SVP, Inc. (http://www.findsvp.com)
is a knowledge services company that offers a full suite of custom
business intelligence, advisory, and consulting solutions to address
clients' critical business issues. FIND/SVP helps
executives enhance their business performance and profit from opportunities
through targeted research and advisory work, providing its nearly
2,000 member clients with a competitive business advantage. Founded
in 1969, FIND/SVP is the second largest member
of the global SVP Group, which serves more than 75,000 executives
in 11,000 companies worldwide.
About CMR/TNS Media Intelligence
CMR/TNS Media Intelligence offers strategic advertising and marketing
communications information to advertising agencies, advertisers,
broadcasters and publishers. The company's tracking technologies
collect occurrence and expenditure data, as well as the creative
executions of more than 1.7 million brands across 15 media. CMR/TNS
is headquartered in New York City and maintains sales locations
in major markets throughout the United States.
Within the Taylor Nelson Sofres (TNS) organization, CMR/TNS stands
as a key member of TNS Media Intelligence. This group, dedicated
to worldwide media analysis, provides advertising expenditure tracking,
evaluation and consultative services for broadcast, Internet and
print media, in addition to news monitoring capabilities. TNS Media
Intelligence is the market leader in the U.S. and France, with significant
operations in Europe and Asia. For further information, visit
http://www.tnsmi-cmr.com.
Through its international network of 230 offices in more than 50
countries, TNS provides market information services in over 100
countries to national and multi-national organizations. It is ranked
as the fourth largest market information group in the world. Further
information on TNS is available from the corporate web site: www.tns-global.com.
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