Tom Robinson, managing director of Precision Marketing Services, will head CMR's newly expanded magazine division as vice president, sales and development. Based in New York, Mr. Robinson will hold responsibility for all business development efforts focused upon the consumer, business-to-business and international magazine sectors.

Mr. Robinson brings to CMR long-term industry expertise and leadership abilities in the magazine and marketing information industries. He will spearhead the institution of services offered by Precision Marketing that will enhance and further position CMR's magazine business as a leading force in providing results-driven solutions to ever-evolving marketing challenges.

"This new relationship with CMR offers tremendous opportunity for the development of new and innovative marketing communications information designed to meet the accountability and business requirements of today's magazine marketplace," said Tom Robinson.

According to David Peeler, president and CEO of CMR, "We are pleased that Tom Robinson has joined the CMR organization. The industry knowledge and services that he brings to CMR presents a unique component to our existing magazine business. Moreover, it greatly complements our strategic vision of continued growth for our consumer, business-to-business and international magazine product offerings, while providing solid industry expertise and information insight to our valued magazine client base."

With this new focus, CMR strongly demonstrates its continued commitment to the publishing sector and will now expand its product offerings to further address the needs of publishers and circulators, in addition to the print research community, across all facets of the magazine industry.

About CMR
TNS Media Intelligence/CMR, offers strategic advertising and marketing communications information to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over one million brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States.

Within the TNS organization, CMR stands as a key member of TNS Media Intelligence. This group, dedicated to worldwide media analysis, provides advertising expenditure tracking, evaluation and consultative services for broadcast, Internet and print media, in addition to news monitoring capabilities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, visit http://www.cmr.com.

Through its international network of more than 200 offices in over 50 countries, Taylor Nelson Sofres (TNS) provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. For further information, visit http://www.tnsofres.com.