AOL.com Dominates Network Web Site Revenues in 2001

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Contact:
Matt Biscuiti
Golin/Harris International
(212) 373-6044
mbiscuiti@golinharris.com

News

March 15, 2002

AOL.com Dominates Network Web Site Revenues in 2001
Spenders for Leading Parent Web Sites Continue to be Populated by Dot.com Brands

AOL.com topped online revenues by parent Web site, at $439.5 million, in 2001¹, according to the latest figures from CMRi, the Internet division of CMR, a leading provider of strategic advertising and marketing communications information.

Other parent companies on CMRi's Top 10 totals are Yahoo, Excite Network and Microsoft Network, each generating $352.6 million $216.6 million and $182.5 million in revenues respectively.

Top Online Revenue by Parent Web Site in 2001

	Site	2001 Total
1	AOL.com	$439,520,902
2	Yahoo	$352,616,199
3	Excite Network	$216,561,777
4	Microsoft Network	$182,525,932
5	Lycos Network	$168,998,692
6	CNET	$105,307,287
7	Altavista	$77,584,031
8	ZDNET	$65,339,102
9	ESPN Internet Group	$57,704,417
10	CNN Interactive	$51,445,599

Source: CMRi's AdNetTrackUS

Of the top spending advertisers, online brands continue to dominate in this category. On AOL.com's network site, leading online shopping service provider Amazon.com spent a total of $16.3 million in 2001. Coming in second and third on AOL.com was auction site Ebay.com ($13.4 million) and 1-800-Flowers.com ($11.1 million).

Top Brand Expenditure By Leading Parent Web Sites

	AOL.com	2001 Total
1	Amazon.com Store	$16,311,827
2	Ebay.com Auctions	$13,426,775
3	1-800-Flowers.com Store	$11,106,677
4	Oxygen.com	$7,472,847
5	Homestore.com	$6,341,081

Source: CMRi's AdNetTrackUS

	Yahoo	2001 Total
1	Debticated Con Cnslng	$10,133,019
2	Neway Credit Counseling	$9,983,739
3	Giftcertificates.com	$8,811,310
4	Statefarm.com	$8,008,284
5	Apartmentguide.com	$7,874,099

Source: CMRi's AdNetTrackUS

	Excite Network	2001 Total
1	Classmates.com	$8,730,851
2	Webshots Photography Svc	$6,882,705
3	Orbitz Travel Service	$5,781,075
4	Homestore.com	$5,337,731
5	Nextcard+Visa	$4,837,207

Source: CMRi's AdNetTrackUS

	Microsoft Network	2001 Total
1	Classmates.com	$6,350,303
2	Casino on Net	$6,005,174
3	Ameritrade Brokerage	$4,193,256
4	Ediets.com	$3,404,089
5	Radioshack.com Store	$3,116,502

Source: CMRi's AdNetTrackUS

About CMR
TNS Media Intelligence/CMR, offers strategic advertising and marketing communications information to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over one million brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States.

Within the TNS organization, CMR stands as a key member of TNS Media Intelligence. This group, dedicated to worldwide media analysis, provides advertising expenditure tracking, evaluation and consultative services for broadcast, Internet and print media, in addition to news monitoring capabilities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, visit http://www.cmr.com.

Through its network of offices in more than 50 countries, Taylor Nelson Sofres provides marketing information services to leading national and multi-national companies operating in over 80 countries. It is ranked as the fourth largest marketing information group in the world. Further information on Taylor Nelson Sofres is available from the corporate Web site: http://www.tnsofres.com.

¹ Figures are based on CMRi's AdNetTrackUS Internet advertising expenditure database. Total figures are based on parent company revenues generated by network sites.