CMR/TNS reports that total ad spending for 2002 came in at $117.3 billion, compared to $112.5 billion in 2001. “This year’s growth is a result of a strong second half reflecting the vibrant network upfront, the elections and holiday spending,” comments Steven Fredericks, president and CEO of CMR/TNS Media Intelligence.

“Despite geo-political and economic uncertainties, the marketplace outperformed our expectations for the year,” adds Mr. Fredericks.

AD SPENDING BY MEDIA: FULL YEAR 2001 vs. 2002

Source: CMR/TNS Media Intelligence

Generally, broadcast showed stronger gains related to print. Television overall, combining network, spot, cable, syndication and Spanish language, was up 7.8 percent. Spanish language network television led the group, climbing over 20 percent, indicative of the advertiser’s continued focus on this growing and influential demographic. Radio also posted a growth of 11.7 percent (local, national spot and network). Within print – local newspapers, consumer magazines and Sunday magazines showed year-over-year growth.

LOCAL AND NATIONAL ADVERTISING: FULL YEAR 2001 vs. 2002

Source: CMR/TNS Media Intelligence

Looking at national versus local spending, CMR/TNS reports stronger growth at the local level. This reflects the impact of state and local elections in 2002, along with increased spending in select categories (namely automotive, telecommunications, and restaurants) that typically do more spending on a local basis.

TOP TEN AD SPENDERS: FULL YEAR 2001 vs. 2002

Source: CMR/TNS Media Intelligence

Leaders in automotive, package goods and telecommunications made their mark in 2002. General Motors remained the top spender. Procter & Gamble and Verizon showed significant gains in their spending, 22.2 percent and 26.4 percent respectively. Another strong spender was Johnson & Johnson up 21.1 percent.

About CMR/TNS Media Intelligence
CMR/TNS Media Intelligence offers strategic advertising and marketing communications information to advertising agencies, advertisers, broadcasters and publishers. The company’s tracking technologies collect occurrence and expenditure data, as well as the creative executions of more than 1.7 million brands across 15 media. CMR/TNS is headquartered in New York City and maintains sales locations in major markets throughout the United States.

Within the Taylor Nelson Sofres (TNS) organization, CMR/TNS stands as a key member of TNS Media Intelligence. This group, dedicated to worldwide media analysis, provides advertising expenditure tracking, evaluation and consultative service for broadcast, Internet and print media, in addition to news monitoring capabilities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, visit http://www.cmr.com.

Through its international network of 230 offices in more than 50 countries, TNS provides market information services in over 100 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. Further information on TNS is available from the corporate web site: http://www.tnsofres.com.

This release and prior releases are available on the CMR Web site at http://www.cmr.com

¹Figures are based on CMR/TNS Media Intelligence’s Stradegy2 multimedia ad expenditure database across all CMR/TNS measured media, including: network TV, spot TV, Cable TV, syndication, Spanish language network TV, consumer magazines, Sunday magazines, newspapers (local and national), network radio, spot radio, local radio, Internet and outdoor.
²B-to-B figures based on Business Information Network BIN) data as reported by CMR/TNS to the American Business Media (ABM).
³Local radio includes expenditures for 30 markets in the U.S. provided by Miller Kaplan.
⁴Spanish language network TV includes expenditures from Univision, Telemundo and Telefutura.

Editor’s Note: Full year 2002 advertising spending by industry category available upon request.