TNS Media Intelligence
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  Contact:
Matt Biscuiti
Golin/Harris International
(212) 373-6044
mbiscuiti@golinharris.com
News
 
February 24, 2003
 
CMR/TNS Media Intelligence Launches Auto Insights
Marketing and Advertising Intelligence for the Automotive Marketplace
 
New York, February 24, 2003 -CMR/TNS Media Intelligence, a leading provider of strategic advertising and marketing communications information has introduced Auto Insights, a comprehensive, online resource for automotive industry marketing and advertising intelligence.

Available via annual subscription, the service allows users to monitor breaking automotive campaigns, track ad spending, stay on top of the latest market trends, and more.

"Automotive is by far the largest advertising category," notes Steven J. Fredericks, president and chief executive officer, CMR/TNS Media Intelligence. "Auto Insights is our response to a marketplace in need of customized category research and interpretation. In today's robust and highly competitive marketplace, useful intelligence means going beyond data."

Auto Insight's user-friendly, intuitive interface allows sales and marketing professionals at automotive, media and agency companies to access in-depth industry data and analysis from any location, around the clock.

Key features include campaign alerts, creative archives, data on top spenders, customized reporting capabilities and competitive industry intelligence and insight.

For a limited time, CMR/TNS Media Intelligence is offering a free test drive of Auto Insights. Those interested can visit www.tnsinsights.com and click "Test Drive," or call (212) 991-6000.


About CMR/TNS Media Intelligence
CMR/TNS Media Intelligence offers strategic advertising and marketing communications information to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of more than 1.7 million brands across 15 media. CMR/TNS is headquartered in New York City and maintains sales locations in major markets throughout the United States.

Within the Taylor Nelson Sofres (TNS) organization, CMR/TNS stands as a key member of TNS Media Intelligence. This group, dedicated to worldwide media analysis, provides advertising expenditure tracking, evaluation and consultative services for broadcast, Internet and print media, in addition to news monitoring capabilities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, visit http://www.cmr.com.

Through its international network of 230 offices in more than 50 countries, TNS provides market information services in over 100 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. Further information on TNS is available from the corporate web site: www.tnsofres.com.