| New York, February 24, 2003
-CMR/TNS Media Intelligence, a leading provider of strategic advertising
and marketing communications information has introduced
Auto Insights, a comprehensive, online resource for
automotive industry marketing and advertising intelligence.
Available via annual subscription, the service allows users to
monitor breaking automotive campaigns, track ad spending, stay on
top of the latest market trends, and more.
"Automotive is by far the largest advertising category,"
notes Steven J. Fredericks, president and chief executive officer,
CMR/TNS Media Intelligence. "Auto Insights is our response
to a marketplace in need of customized category research and interpretation.
In today's robust and highly competitive marketplace, useful intelligence
means going beyond data."
Auto Insight's user-friendly, intuitive interface allows sales
and marketing professionals at automotive, media and agency companies
to access in-depth industry data and analysis from any location,
around the clock.
Key features include campaign alerts, creative archives, data on
top spenders, customized reporting capabilities and competitive
industry intelligence and insight.
For a limited time, CMR/TNS Media Intelligence is offering a free
test drive of Auto Insights. Those interested can visit www.tnsinsights.com
and click "Test Drive," or call (212) 991-6000.
About CMR/TNS Media Intelligence
CMR/TNS Media Intelligence offers strategic advertising and marketing
communications information to advertising agencies, advertisers,
broadcasters and publishers. The company's tracking technologies
collect occurrence and expenditure data, as well as the creative
executions of more than 1.7 million brands across 15 media. CMR/TNS
is headquartered in New York City and maintains sales locations
in major markets throughout the United States.
Within the Taylor Nelson Sofres (TNS) organization, CMR/TNS stands
as a key member of TNS Media Intelligence. This group, dedicated
to worldwide media analysis, provides advertising expenditure tracking,
evaluation and consultative services for broadcast, Internet and
print media, in addition to news monitoring capabilities. TNS Media
Intelligence is the market leader in the U.S. and France, with significant
operations in Europe and Asia. For further information, visit http://www.cmr.com.
Through its international network of 230 offices in more than 50
countries, TNS provides market information services in over 100
countries to national and multi-national organizations. It is ranked
as the fourth largest market information group in the world. Further
information on TNS is available from the corporate web site: www.tnsofres.com.
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