Just as important as the overall increase in dollars tracked nationally, CMR is the only provider collecting local broadcast information in those markets above the Top 75. This is information critical to local marketers and broadcasters, as these local ad dollars account for 60% to 80% of the activity in such cities as Tucson and Madison in addition to the other cities slated to be monitored by CMR.

"With an increase in coverage to the Top 100 markets, CMR will be able to offer advertisers a more complete picture of their national competitive set, as well as open a broader range of marketplace opportunities. In addition, we are pleased to be able to offer CMR's full spectrum of services to the regional and local advertising agencies in all new markets coming on board this year."

In addition to increasing its market coverage, CMR is currently exploring various methodologies by which to capture and report advertising on local cable television systems.

TNS Media Intelligence/CMR, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com.

Through its international network of more than 150 offices in over 40 countries, Taylor Nelson Sofres provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. For further information, visit http://www.tnsofres.com.