During the 1998 Winter Olympics in Nagano, network television grossed $480 million, while spot television totaled $147 million. In 2000, a year where dot.com budgets soared for a majority of the year, network advertising expenditures for the 2000 Summer Olympics in Sydney increased by nearly 50 percent to $929 million in network advertising; spot television reached $340 million.

Top advertisers for both 2000 and 1998 games were automotive industry leaders: General Motors and Ford Motor Company respectively. Other consistent major advertisers were Coca-Cola Company, IBM Corporation, AT&T and Visa USA Inc.

Average Cost per 30 Second Spot by Media

Top 10 Advertisers for Summer Olympics 2000

Top 10 Advertisers for Winter Olympics 1998

About CMR
TNS Media Intelligence/CMR, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com.

Through its network of offices in more than 50 countries, Taylor Nelson Sofres provides marketing information services to leading national and multi-national companies operating in over 80 countries. It is ranked as the fourth largest marketing information group in the world. Further information on Taylor Nelson Sofres is available from the corporate Web site: http://www.tnsofres.com.

Editor's Note: CMR will be providing advertising occurrence data throughout the duration of the 2002 Winter Olympics