The nine participating channels from MTV Networks that will have access to TNS MI’s AdSpender™, MarketAdvisor™, Evaliant™ and Custom Solutions products include: MTV, MTV2, COMEDY CENTRAL, Nickelodeon, Nick at Nite, CMT, TV Land, Spike and VH1.

“We are excited to have access to what we consider the most flexible, complete and easy to use monitoring system available,” said Colleen Fahey Rush, executive vice president of Research, MTV Networks.

Hearst-Argyle’s 28 stations in 23 markets will leverage TNS MI’s MarketAdvisor - the industry’s most comprehensive perspective on where, when and how advertisers are allocating local market media budgets.

“We look forward to using MarketAdvisor on various fronts -- from exploring a broad media landscape to delving deep into our key markets to get the detail we need,” noted Kathleen Keefe, vice president of Sales, Hearst-Argyle Television. “Combine that with TNS MI’s extensive web-based reporting platform that’s simple to use, customizable to our needs, and available 24/7 – we have the most solid resource for evaluating advertiser activity.”

Steven Fredericks, president and CEO, TNS Media Intelligence added, “We look forward to providing superior value and service to MTV Networks and Hearst-Argyle Television and serving as their trusted business partner.”

About TNS Media Intelligence
TNS Media Intelligence is the leading provider of strategic advertising intelligence to advertising agencies, advertisers, and media properties. The company's tracking technologies collect advertising expenditure and occurrence data, as well as select creative executions, for more than 2.2 million brands across 20 media. Established in 23 countries with more than 16,000 customers, TNS MI is part of the TNS Group, ranked #2 worldwide in marketing information and the world’s largest custom research company. The U.S. headquarters are in New York City with sales locations in major markets throughout the United States.

About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 135 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About Hearst-Argyle Television
Hearst-Argyle Television, Inc. owns 26 television stations, and manages an additional three television and two radio stations, in geographically diverse U.S. markets. The Company's television stations reach approximately 18% of U.S. TV households, making it one of America's largest television station groups. Hearst-Argyle owns 12 ABC-affiliated stations, and manages an additional ABC station owned by Hearst Corporation, and is the largest ABC affiliate group. The Company also owns 10 NBC affiliates, and is the second- largest NBC affiliate owner, and owns two CBS affiliates. Hearst-Argyle also is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting, and in the application of digital broadcast spectrum for new local informational services through its Weather Plus partnership with NBC and various NBC affiliate groups. Hearst- Argyle Series A Common Stock trades on the New York Stock Exchange under the symbol "HTV." HTV debt is rated investment grade by Moody's (Baa3), Standard & Poor's (BBB-) and Fitch (BBB-), each with a stable outlook. The Company's Web address is www.hearstargyle.com.