Effective immediately, InterMedia Advertising Solutions (IAS) will be known as CMRinteractive (CMRi). CMRi has been monitoring advertising expenditures on the Internet since 1996 as IAS. CMRi, as a division of Competitive Media Reporting, will continue to expand its coverage of brands, parent companies, and websites tracked.

In making the announcement, David Hamric, president of CMR, said, "CMR has long recognized the importance of different types of media in the marketing mix and has grown its wealth of information accordingly—from print to broadcast and now, digital—in order to provide the advertising, publishing, broadcast and electronic communities with the most comprehensive multimedia advertising information available. The creation of CMRi is indicative of the Internet's growing importance in the marketplace and of this medium being viewed by advertisers as a viable and meaningful platform for their business needs."

Web-Based Data Delivery
In the first quarter, CMRi will introduce its information through a web-based delivery platform. This first generation of its web-based product will allow clients to conduct traditional competitive analyses within both standardized and custom industry sets. All Internet ad data will be fully harmonized with that of CMR, meaning brand advertising will be reported using CMR categories.

CMRi will feature new brand and advertiser activity reports as well as competitive expenditures and creative with a commitment to move from monthly to weekly to daily data measurement and delivery. Later in the year, the viewing of creative or "actual advertising banners" will be incorporated into the system.

Joe Philport, president of CMRi, said, "CMRi is uniquely positioned to move beyond its core Internet ad expenditure service and quickly grow into an e-commerce initiative bringing value to new Internet companies and advertisers as well as CMR's traditional client base. In addition to growing its strong Internet advertising expenditure capabilities, CMRi will expand its service to provide Internet buyers and sellers not only with web advertising information but also CMR's multimedia advertising intelligence."

Competitive Media Reporting delivers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media.

CMRinteractive, a division of Competitive Media Reporting, monitors and provides the most complete industry detail on advertising occurrences and expenditures on the Internet. CMRi tracks approximately 300+ websites and 400+ industries, analyzing brands, web publishers, industry activity and growth trends on the Internet.