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Matt Biscuiti
Golin/Harris International
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mbiscuiti@golinharris.com
News
 
February 6, 2001
 
Bernie Cognac Joins CMR's Agency Group
 
CMR is pleased to announce that industry veteran Bernadette "Bernie" Cognac has joined the organization as senior vice president of its Agency Group. Based in New York, Cognac will oversee all sales, service and operations efforts aimed at media buyers, including those buying Internet advertising. She reports directly to David Peeler, president and CEO of CMR.

Bernadette joins CMR from Jupiter Media Metrix Inc, where she served as vice president, advertising agencies, with responsibility for selling and servicing the Jupiter Media Metrix audience ratings and AdRelevance competitive database to the agency sector.

"We are delighted that Bernie has become part of the CMR family," said David Peeler. "Her vast industry knowledge and experience will serve CMR and our clients well as we examine ways to further serve key agency and Internet segments with the best in competitive advertising information."

Prior to her tenure with Jupiter, Bernadette held key sales positions for International Demographics as well as VNU's Scarborough and IMS divisions.

TNS Media Intelligence/CMR, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com.

Through its international network of more than 150 offices in over 40 countries, Taylor Nelson Sofres provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. For further information, visit http://www.tnsofres.com.