| CMR is pleased to announce
that industry veteran Bernadette "Bernie" Cognac has joined
the organization as senior vice president of its Agency Group. Based
in New York, Cognac will oversee all sales, service and operations
efforts aimed at media buyers, including those buying Internet advertising.
She reports directly to David Peeler, president and CEO of CMR.
Bernadette joins CMR from Jupiter Media Metrix Inc, where she served
as vice president, advertising agencies, with responsibility for
selling and servicing the Jupiter Media Metrix audience ratings
and AdRelevance competitive database to the agency sector.
"We are delighted that Bernie has become part of the CMR family,"
said David Peeler. "Her vast industry knowledge and experience
will serve CMR and our clients well as we examine ways to further
serve key agency and Internet segments with the best in competitive
advertising information."
Prior to her tenure with Jupiter, Bernadette held key sales positions
for International Demographics as well as VNU's Scarborough and
IMS divisions.
TNS Media Intelligence/CMR, offers strategic advertising intelligence
to advertising agencies, advertisers, broadcasters and publishers.
The company's tracking technologies collect occurrence and expenditure
data, as well as the creative executions of over 900,000 brands
across 15 media. CMR is headquartered in New York City and maintains
sales locations in major markets throughout the United States. For
further information, visit http://www.cmr.com.
Through its international network of more than 150 offices in over
40 countries, Taylor Nelson Sofres provides market information services
in over 80 countries to national and multi-national organizations.
It is ranked as the fourth largest market information group in the
world. For further information, visit http://www.tnsofres.com.
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