Before joining CMR, Nesbitt served as divisional vice president, chief operating officer of Pentax Vision Inc., an optical segment of Pentax Camera Corporation of Japan. Based in Minneapolis in that capacity, he was responsible for all operational, sales and marketing activities targeting the U.S., Canada and South America.

Prior to Pentax, Nesbitt served in various senior marketing capacities at such companies as Walman Optical Company and Newton Professional Purchasing.

"Mark has a proven record of excellence and brings solid operational and marketing experience to his new position within our Wallace Marx division," said Peeler. "As a team, we look forward to providing the advertiser and consumer packaged goods segments with the best in competitive intelligence."

Founded in 1982, Wallace Marx & Associates, based in Minneapolis, provides syndicated database research and competitive intelligence services related to coupon promotions. The information covers coupons distributed via free-standing inserts, in-store coupon machines and direct mail. Wallace Marx also gleans information about additional activity from a sample of consumer magazines and Sunday newspaper magazines.

TNS Media Intelligence/CMR, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com.

Through its international network of more than 150 offices in over 40 countries, Taylor Nelson Sofres provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. For further information, visit http://www.tnsofres.com.