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| February 5, 2001 |
General Motors Lead Internet Ad Spenders
| Despite continuing concerns
of an overall economic slowdown, advertisers, with great enthusiasm
and growing budgets, continue to embrace the Internet as a communications
channel. The medium enjoyed a tremendous year-over-year increase in
total advertising revenues - from $1.9 billion in 1999 to $2.9 billion
in 2000, 52.6% increase. The total, as a percent of all ad spending
through the first three quarters of 1999 to the same time period of
2000 rose from 1.75% to 3.04%. This full-year information was compiled and released by CMR's Internet division, CMRi, as monitored through its Internet advertising expenditure application, AdNetTrackUS. Leading all parent companies, General Motors ranked first in Internet advertising for the full year 2000 by spending $47.9 million. Microsoft ranked second, spending $25.5 million. Barnes & Noble Store, spending $15.9 million and Amazon.com, spending $15 million ranked first and second, respectively, atop the brand list. Among categories, the Media & Advertising sector, which includes Internet communities, content providers, portals and search engines topped the list spending $542.2 million - an increase of 83.4% over 1999. And driving the e-commerce aspect of the web, the Retail sector spent $510.9 million in Internet advertising in 2000 - an increase of 73.6% over 1999. "Internet advertising has been experiencing a steady growth," said David Peeler, President and CEO of CMR. "While most industry sources feel Internet spending is coming to a plateau, our research suggests that spending is still strong and will gradually increase." Online and Offline Competitive Information The following is a look at topline Internet advertising information for full-year 2000: Top Parent Company Internet Advertisers |
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TNS Media Intelligence/CMR, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com. Through its international network of more than 150 offices in over 40 countries, Taylor Nelson Sofres provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. For further information, visit http://www.tnsofres.com. |
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