“We anticipate advertising expenditures will continue on a strong upward track, despite major events, such as the Olympics and the Presidential election, being absent this year. This positive growth is a strong indicator regarding the overall state of the ad industry,” says Steven J. Fredericks, president and chief executive officer, TNS Media Intelligence. “Additionally, as the economic recovery continues, all leading categories of media will see improvement in advertising spending, with the Internet, Spanish language television and Cable Network TV showing the strongest year over year gains.”

TNS Media Intelligence is predicting quarter-by-quarter growth, with the second half of the year expected to be slower due to the absence of major events, including the Olympics and the elections.

Quarterly Growth Estimates

Source: TNS Media Intelligence
Estimates are based on TNSMI internal analyses

The forecast highlights the fact that advertisers are continuing to expand their investment in the Internet, which TNS Media Intelligence predicts will grow 11.2 percent. Spanish Language TV and Cable Network TV will also see increases, at 9.4 percent and 9.3 percent respectively, in a year in which all leading media will experience growth.

Growth Estimates For 2005 By Media

Source: TNS Media Intelligence
Estimates are based on TNSMI internal analyses

About TNS Media Intelligence
TNS Media Intelligence in the U.S. is the leading provider of strategic advertising and marketing information – across media, brand, industry and market. The company’s tracking technologies collect occurrence and expenditure data on more than 2.1 million brands spanning 20 media. The U.S. headquarters are located in New York City with sales locations in major markets across the country.

For further information, including this and prior press releases, please visit http://www.tns-mi.com.

About TNS
TNS is one of the world's leading providers of market information. The company delivers strategic market measurement, analysis, insight and advice to many of the world's largest organizations and most recognized brands. TNS' research helps its clients better understand the needs and wants of their customers, and its capabilities span market segmentation, advertising and communications, new product development, brand performance and stakeholder management. The company is also one of the leading providers of social and political polling. From its global network that spans 70 countries who together conduct research in more than 110 countries, TNS allows for local expertise and knowledge to be combined together with internationally consistent information and analysis.
TNS is listed on the London Stock Exchange (TNN) and is a trade mark of Taylor Nelson Sofres plc. Further information can be found on http://www.tns-global.com.