Through CMRi's single Web-based application, subscribers can now be the first in the market to reach both online and offline spending information for overall competitive opportunities. The enhancements allow CMRi subscribers to compare online marketing efforts to offline dollars spent on traditional media.

AdNetTrackUS subscribers can now search by CMR industry class, company name or Internet brand and generate expenditure or percent share reports across 13 traditional media, including business-to-business venues. The new multi-media reporting capability is Internet-centric; spending for the 13 media is reported only for brands that spend on the Internet.

In addition, an enhanced graphics package for improved ease-of-use has been incorporated into the application to graphically illustrate the relevant media mix by spending dollars, percent share and specified time interval.

"CMR continues to improve its product offerings in anticipation of market needs," said David Peeler, President and CEO of CMR. "This latest enhancement to AdNetTrackUS will allow marketers to get a more complete picture of what their competitors are doing in both the traditional and Internet worlds, giving them a distinct competitive edge in this ever-changing marketplace."

The new features of AdNetTrackUS also include:

Through its international network of more than 150 offices in over 40 countries, Taylor Nelson Sofres provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. For further information, visit http://www.tnsofres.com.