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| News |
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| January 30,
2001 |
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| Anheuser-Busch
Tops List of Beer Ad Spenders
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| Spending $269.5 million in
advertising through the first three quarters of 2000, Anheuser-Busch
was the top ad spender in the beer industry. Behind Anheuser-Busch,
Adolph Coors Company ranked second, spending $163.6 million. As for
the top spending brands, Budweiser Beer spent $112.6 million and Coors
Light Beer spent $88.4 million. Overall, the brewing sector saw
an increase in ad spending from the first three quarters of 1999
($589.7 million) to the same time period of 2000 ($697.1 million).
The category increase of 18.2% was ahead of the overall advertising
expenditure increase of 15.9%.
This information was compiled and released today by CMR, the leading
provider of advertising intelligence.
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| Anheuser-Busch Cos Inc |
$269,472.10 |
$238,738.20 |
12.90% |
| Adolph Coors Co |
$163,649.00 |
$135,003.40 |
21.20% |
| Philip Morris Cos Inc |
$135,881.20 |
$112,195.00 |
21.10% |
| Heineken NV |
$39,118.20 |
$29,680.90 |
31.80% |
| Canandaigua Wine Co Inc |
$28,908.80 |
$27,976.30 |
3.30% |
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| Budweiser Beer |
$112,551.30 |
$83,663.10 |
34.50% |
| Coors Light Beer |
$88,428.10 |
$73,097.30 |
21.00% |
| Bud Light Beer |
$77,588.00 |
$76,131.30 |
1.90% |
| Miller Lite Beer |
$64,076.20 |
$57,081.00 |
12.30% |
| Coors Beer |
$37,741.40 |
$23,260.00 |
62.30% |
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TNS Media Intelligence/CMR, offers strategic
advertising intelligence to advertising agencies, advertisers, broadcasters
and publishers. The company's tracking technologies collect occurrence
and expenditure data, as well as the creative executions of over 900,000
brands across 15 media. CMR is headquartered in New York City and
maintains sales locations in major markets throughout the United States.
For further information, visit http://www.cmr.com.
Through its international network of more than 150 offices in over
40 countries, Taylor Nelson Sofres provides market information services
in over 80 countries to national and multi-national organizations.
It is ranked as the fourth largest market information group in the
world. For further information, visit http://www.tnsofres.com. |
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