| NEW
YORK, January 29, 2004 -TNS Media Intelligence/CMR, the leading provider
of strategic advertising and marketing information, has announced
the appointment of Lori B. Madeloff to senior vice president, product
and custom services, from her former position of vice president,
product and planning.
Madeloff will lead the Product and Custom Services Group - comprised
of the syndicated product management and planning, custom solutions,
product support and product assurance areas of the company. The
group's primary responsibilities are to enhance the TNS Media Intelligence/CMR
product suites with new offerings and capabilities, develop custom
product solutions specific to client needs, as well as oversee
quality and support for all TNSMI/CMR products.
"Lori possesses an in-depth understanding of the evolving
business needs within the competitive advertising information industry,"
says Bev Andal, chief operating officer of TNS Media Intelligence/CMR.
"She continues to work diligently in the development of TNSMI/CMR
products and services so that we deliver top quality information
tools to our customers."
Since joining TNS Media Intelligence/CMR in 1993, Ms. Madeloff
has held various positions including: director of product and planning,
senior product manager, client service manager, and account manager.
Madeloff is a graduate of the University of Massachusetts, Amherst
with a bachelor of business administration degree in marketing.
About TNS Media Intelligence/CMR
TNS Media Intelligence/CMR is the leading provider of strategic
advertising and marketing information - across media, brand, industry
and market. The company's tracking technologies collect occurrence
and expenditure data on more than 1.9 million brands spanning 20
media. TNS Media Intelligence/CMR is headquartered in New York
City and maintains sales locations in major markets throughout
the United States.
Within the TNS organization, TNS Media Intelligence/CMR is a key
member of the Media Intelligence sector - dedicated to providing
worldwide tracking, analysis, evaluation and consultative services
for the media and marketing communities. TNS Media Intelligence
is the market leader in the U.S. and France, with significant operations
in Europe and Asia. For further information, including this and
prior press releases, please visit http://www.tnsmi-cmr.com.
About TNS
TNS is one of the world's leading market information groups. We
provide market measurement, analysis and insight through our global
network of operating companies in 70 countries. Working with national
and multi-national organizations, we help our clients to develop
effective business strategies and enhance relationships with their
customers. In July 2003, the group merged with NFO WorldGroup,
Inc. Further information on TNS can be found on
http://www.tns-global.com.
TNS is a trade mark of Taylor Nelson Sofres plc.
|