TNS Media Intelligence
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  Contact:
Matt Biscuiti
Golin/Harris International
(212) 373-6044
mbiscuiti@golinharris.com
News
 
January 29, 2004
 
TNS Media Intelligence/CMR Names Lori B. Madeloff Senior Vice President
Will Lead Product and Custom Services Group
 
NEW YORK, January 29, 2004 -TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing information, has announced the appointment of Lori B. Madeloff to senior vice president, product and custom services, from her former position of vice president, product and planning.

Madeloff will lead the Product and Custom Services Group - comprised of the syndicated product management and planning, custom solutions, product support and product assurance areas of the company. The group's primary responsibilities are to enhance the TNS Media Intelligence/CMR product suites with new offerings and capabilities, develop custom product solutions specific to client needs, as well as oversee quality and support for all TNSMI/CMR products.

"Lori possesses an in-depth understanding of the evolving business needs within the competitive advertising information industry," says Bev Andal, chief operating officer of TNS Media Intelligence/CMR. "She continues to work diligently in the development of TNSMI/CMR products and services so that we deliver top quality information tools to our customers."

Since joining TNS Media Intelligence/CMR in 1993, Ms. Madeloff has held various positions including: director of product and planning, senior product manager, client service manager, and account manager. Madeloff is a graduate of the University of Massachusetts, Amherst with a bachelor of business administration degree in marketing.

About TNS Media Intelligence/CMR
TNS Media Intelligence/CMR is the leading provider of strategic advertising and marketing information - across media, brand, industry and market. The company's tracking technologies collect occurrence and expenditure data on more than 1.9 million brands spanning 20 media. TNS Media Intelligence/CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States.

Within the TNS organization, TNS Media Intelligence/CMR is a key member of the Media Intelligence sector - dedicated to providing worldwide tracking, analysis, evaluation and consultative services for the media and marketing communities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, including this and prior press releases, please visit http://www.tnsmi-cmr.com.

About TNS
TNS is one of the world's leading market information groups. We provide market measurement, analysis and insight through our global network of operating companies in 70 countries. Working with national and multi-national organizations, we help our clients to develop effective business strategies and enhance relationships with their customers. In July 2003, the group merged with NFO WorldGroup, Inc. Further information on TNS can be found on http://www.tns-global.com.

TNS is a trade mark of Taylor Nelson Sofres plc.