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| News |
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| January 29,
2001 |
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| AT&T
Corporation Tops List in Telecom Ad Spending
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| Spending $470.5 million in
advertising through the first three quarters of 2000, AT&T was
the top ad spender in the telecommunications industry. Behind AT&T,
Sprint Corporation ranked second, spending $414.3 million. As for
the top spending brands, Verizon Wireless spent $194.6 million and
Sprint Long Distance spent $143.4 million. Overall, the telephone
sector showed growth from the first three quarters of 1999 ($2.71
billion) to the same time period of 2000 ($3.03 billion). The category
increase of 11.8% lagged behind the overall advertising expenditure
increase of 15.9%.
This information was compiled and released today by CMR, the leading
provider of advertising intelligence.
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| AT&T Corp. |
$470,493.50 |
$530,809.20 |
-11.40% |
| Sprint Corp. |
$414,295.50 |
$351,043.40 |
18.00% |
| Verizon Communications |
$366,779.00 |
$188,444.00 |
94.60% |
| MCI Worldcom Inc. |
$352,990.40 |
$545,686.80 |
-35.30% |
| SBC Communications Inc. |
$179,689.60 |
$140,547.60 |
27.80% |
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| Verizon Wireless Wireless Service |
$194,622.10 |
$0.00 |
— |
| Sprint Long Distance Residential |
$143,403.60 |
$144,261.60 |
-0.60% |
| AT&T Wireless Service |
$118,442.60 |
$97,699.40 |
21.20% |
| 1-800-Collect |
$116,845.60 |
$121,508.40 |
-3.80% |
| Sprint PCS Digital Service |
$97,150.20 |
$108,436.00 |
-10.40% |
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TNS Media Intelligence/CMR, offers strategic
advertising intelligence to advertising agencies, advertisers, broadcasters
and publishers. The company's tracking technologies collect occurrence
and expenditure data, as well as the creative executions of over 900,000
brands across 15 media. CMR is headquartered in New York City and
maintains sales locations in major markets throughout the United States.
For further information, visit http://www.cmr.com.
Through its international network of more than 150 offices in over
40 countries, Taylor Nelson Sofres provides market information services
in over 80 countries to national and multi-national organizations.
It is ranked as the fourth largest market information group in the
world. For further information, visit http://www.tnsofres.com.
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