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| News |
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| January 29,
2001 |
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| Microsoft
Corporation Tops List of Technology Ad Spending
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| Spending $316 million in advertising
through the first three quarters of 2000, Microsoft Corporation continued
to set the pace among all technology advertisers. Behind Microsoft
Corp., IBM Corporation ranked second, spending $286.7 million. As
for the top spending brands, MSN Internet Services spent $128.7 million
and IBM E-Business Services spent $103.7 million. Overall, technology
showed tremendous growth from the first three quarters of 1999 ($1.51
billion) to the same time period of 2000 ($2.94 billion). The category
increase of 94.7% far outpaced the overall advertising expenditure
increase of 15.9%.
This information was compiled and released today by CMR, the leading
provider of advertising intelligence.
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| Microsoft Corp |
$316,164.00 |
$193,269.50 |
63.60% |
| IBM Corp |
$286,665.40 |
$142,767.50 |
100.80% |
| Gateway Inc |
$121,461.30 |
$102,981.10 |
17.90% |
| Apple Computer Inc |
$109,475.00 |
$58,439.60 |
87.30% |
| America Online Inc |
$85,098.20 |
$37,488.70 |
127.00% |
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| MSN Internet Services |
$128,750.60 |
$7,768.60 |
1557.32% |
| IBM e-Business Services |
$103,710.80 |
$32,110.20 |
223.00% |
| America Online Internet Services |
$84,975.00 |
$30,051.00 |
182.80% |
| Gateway Computer |
$67,199.60 |
$64,401.80 |
4.30% |
| Snap.com Internet Services |
$60,877.60 |
$38,055.00 |
60.00% |
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TNS Media Intelligence/CMR, offers strategic
advertising intelligence to advertising agencies, advertisers, broadcasters
and publishers. The company's tracking technologies collect occurrence
and expenditure data, as well as the creative executions of over 900,000
brands across 15 media. CMR is headquartered in New York City and
maintains sales locations in major markets throughout the United States.
For further information, visit http://www.cmr.com.
Through its international network of more than 150 offices in over
40 countries, Taylor Nelson Sofres provides market information services
in over 80 countries to national and multi-national organizations.
It is ranked as the fourth largest market information group in the
world. For further information, visit http://www.tnsofres.com. |
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