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| News |
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| January 29,
2001 |
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| Coca-Cola
Tops List of Soft Drink Ad Spenders |
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| Spending $234.8 million in
advertising through the first three quarters of 2000, Coca-Cola Company
was the top ad spender among soft drink manufacturers. Behind Coca-Cola,
Pepsico Incorporated ranked second, spending $202.2 million. As for
the top spending brands, Coca-Cola Classic spent $158.3 million and
Pepsi Soft Drink spent $105.8 million. Overall, the soft drink
sector saw an increase from the first three quarters of 1999 ($534.1
million) to the same time period of 2000 ($574.3 million). The category
increase of 7.5% lagged behind the overall advertising expenditure
increase of 15.9%.
This information was compiled and released today by CMR, the leading
provider of advertising intelligence.
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| Coca-Cola Co |
$234,844.10 |
$208,611.10 |
12.58% |
| Pepsico Inc. |
$202,249.00 |
$190,699.80 |
6.06% |
| Cadbury Schweppes Plc. |
$131,150.10 |
$130,553.20 |
0.46% |
| Triarc Cos Inc |
$2,156.30 |
$1,028.90 |
109.57% |
| Coca-Cola Enterprises Inc |
$1,905.20 |
$1,028.90 |
85.17% |
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| Coca-Cola Classic Soft Drink |
$158,267.60 |
$95,619.20 |
65.52% |
| Pepsi Soft Drink |
$105,751.30 |
$74,947.30 |
41.10% |
| Sprite Soft Drink |
$65,669.10 |
$49,838.90 |
31.76% |
| Dr Pepper Soft Drink |
$61,208.70 |
$53,010.20 |
15.47% |
| Mountain Dew Soft Drink |
$43,362.10 |
$34,107.60 |
27.13% |
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TNS Media Intelligence/CMR, offers strategic
advertising intelligence to advertising agencies, advertisers, broadcasters
and publishers. The company's tracking technologies collect occurrence
and expenditure data, as well as the creative executions of over 900,000
brands across 15 media. CMR is headquartered in New York City and
maintains sales locations in major markets throughout the United States.
For further information, visit http://www.cmr.com.
Through its international network of more than 150 offices in over
40 countries, Taylor Nelson Sofres provides market information services
in over 80 countries to national and multi-national organizations.
It is ranked as the fourth largest market information group in the
world. For further information, visit http://www.tnsofres.com. |
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