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| News |
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| January 29,
2001 |
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| Federated
Department Stores Leads Retail Sector Ad Spending
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| Spending $433.2 million in
advertising through the first three quarters of 2000, Federated Department
Stores continued to set the pace in the retail industry. Behind Federated,
May Department Stores Company ranked second, spending $329.2 million.
As for the top spending brands, Circuit City Stores spent $218.3 million
and Home Depot Home Center spent $191.4 million. Overall, the retail
sector saw an increase from the first three quarters of 1999 ($8.63
billion) to the same time period of 2000 ($9.63 billion). The category
increase of 11.5% lagged behind the overall advertising expenditure
increase of 15.9%.
This information was compiled and released today by CMR, the leading
provider of advertising intelligence.
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| Federated Dept Stores Inc. |
$433,180.40 |
$389,150.60 |
11.30% |
| May Dept Stores Co. |
$329,157.10 |
$297,362.50 |
10.70% |
| Sears Roebuck & Co. |
$321,791.90 |
$348,808.50 |
-7.70% |
| Target Corp. |
$315,562.90 |
$277,298.50 |
13.80% |
| JC Penney Co Inc. |
$255,254.70 |
$209,953.30 |
21.60% |
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| Circuit City Stores |
$218,257.50 |
$289,883.60 |
-24.70% |
| Home Depot Home Center |
$191,406.30 |
$172,590.80 |
10.90% |
| Best Buy Elect Str |
$182,223.30 |
$170,649.10 |
6.80% |
| Radio Shack Elect Str |
$111,587.90 |
$73,601.40 |
51.60% |
| Lowes Building Supply |
$111,172.40 |
$77,409.80 |
43.60% |
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TNS Media Intelligence/CMR, offers strategic
advertising intelligence to advertising agencies, advertisers, broadcasters
and publishers. The company's tracking technologies collect occurrence
and expenditure data, as well as the creative executions of over 900,000
brands across 15 media. CMR is headquartered in New York City and
maintains sales locations in major markets throughout the United States.
For further information, visit http://www.cmr.com.
Through its international network of more than 150 offices in over
40 countries, Taylor Nelson Sofres provides market information services
in over 80 countries to national and multi-national organizations.
It is ranked as the fourth largest market information group in the
world. For further information, visit http://www.tnsofres.com. |
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