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| News |
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| January 29,
2001 |
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| Pfizer
Tops List of Pharmaceutical Ad Spenders
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| Spending $376.3 million in
advertising through the first three quarters of 2000, Pfizer Inc.
was the top ad spender in the pharmaceutical industry. Behind Pfizer,
Johnson & Johnson ranked second, spending $318.1 million. As for
the top spending brands, Vioxx spent $139.1 million and Prilosec spent
$101.1 million. Overall, the pharmaceutical sector showed considerable
growth from the first three quarters of 1999 ($2.87 billion) to
the same time period of 2000 ($3.49 billion). The category increase
of 21.6% outpaced the overall advertising expenditure increase of
15.9%.
This information was compiled and released today by CMR, the leading
provider of advertising intelligence.
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| Pfizer Inc. |
$376,264.20 |
$355,341.30 |
5.90% |
| Johnson & Johnson |
$318,126.60 |
$330,652.40 |
-3.80% |
| SmithKline Beecham Plc. |
$273,449.70 |
$172,545.40 |
58.50% |
| American Home Pdts Corp. |
$238,766.90 |
$198,736.60 |
20.10% |
| Merck & Co Inc. |
$237,893.90 |
$83,702.00 |
184.20% |
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| Vioxx Osteoarthritis Rx |
$139,061.90 |
0 |
NA |
| Prilosec Heartburn Rx |
$101,128.40 |
$56,742.90 |
78.20% |
| Claritin Allergy Rx |
$87,326.50 |
$103,415.60 |
-15.60% |
| Paxil Anti Depression Rx |
$73,540.90 |
$2,995 |
2400% |
| Ultra Slim Fast Rts Drink |
$71,739.20 |
$60,232.50 |
19.10% |
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TNS Media Intelligence/CMR, offers strategic advertising intelligence
to advertising agencies, advertisers, broadcasters and publishers.
The company's tracking technologies collect occurrence and expenditure
data, as well as the creative executions of over 900,000 brands across
15 media. CMR is headquartered in New York City and maintains sales
locations in major markets throughout the United States. For further
information, visit http://www.cmr.com.
Through its international network of more than 150 offices in over
40 countries, Taylor Nelson Sofres provides market information services
in over 80 countries to national and multi-national organizations.
It is ranked as the fourth largest market information group in the
world. For further information, visit http://www.tnsofres.com.
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