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| News |
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| January 29,
2001 |
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| American
Express Tops List in Financial Ad Spending
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| Spending $221.5 million in advertising
through the first three quarters of 2000, American Express was the
leading advertiser in the financial services sector. Behind American
Express, Visa USA Incorporated ranked second, spending $209.8 million.
As for the top spending brands, Visa Credit Card spent $124.3 million
and Charles Schwab Consumer Services spent $115.4 million. The
financial sector showed tremendous growth from the first three quarters
of 1999 ($3.28 billion) to the same time period of 2000 ($4.13 billion).
The category increase of 25.9% far outpaced the overall advertising
expenditure increase of 15.9%.
This information was compiled and released today by CMR, the leading
provider of advertising intelligence.
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| American Express Co. |
$221,489.60 |
$217,477.30 |
1.80% |
| Visa USA Inc |
$209,764.50 |
$171,089.70 |
22.60% |
| Morgan Stanley Dean Witter |
$195,793.40 |
$171,778.20 |
14.00% |
| Charles Schwab Corp. |
$171,035.50 |
$126,808.10 |
34.90% |
| Mastercard Intl Inc. |
$114,342.60 |
$99,879.80 |
14.50% |
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| Visa Credit Card |
$124,309.40 |
$80,065.10 |
55.30% |
| Charles Schwab Con. Svcs. |
$115,447.60 |
$63,505.60 |
81.80% |
| Ameritrade |
$112,696.00 |
$41,862.20 |
169.21% |
| Mastercard |
$86,515.50 |
$55,861.90 |
54.90% |
| Dateck Securities |
$78,447.40 |
$10,498.50 |
647.22% |
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TNS Media Intelligence/CMR, offers strategic
advertising intelligence to advertising agencies, advertisers, broadcasters
and publishers. The company's tracking technologies collect occurrence
and expenditure data, as well as the creative executions of over 900,000
brands across 15 media. CMR is headquartered in New York City and
maintains sales locations in major markets throughout the United States.
For further information, visit http:http://www.cmr.com.
Through its international network of more than 150 offices in over
40 countries, Taylor Nelson Sofres provides market information services
in over 80 countries to national and multi-national organizations.
It is ranked as the fourth largest market information group in the
world. For further information, visit http://www.tnsofres.com.
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