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Matt Biscuiti
Golin/Harris International
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mbiscuiti@golinharris.com
News
 
January 16, 2001
 
Post-Newsweek Stations Return To CMR
 
CMR, the nation's leading provider of advertising and marketing information solutions, has announced that the following stations of the Post-Newsweek Station Group have returned to CMR for use of its competitive advertising and marketing intelligence: WDIV-Detroit, KPRC-Houston, WKMG-Orlando, KSAT-San Antonio and WJXT-Jacksonville.

The new five-year agreement with CMR brings to an end these Post-Newsweek stations' relationship with Nielsen Media Research.

"We are pleased to be re-establishing our relationship with CMR," stated Gary Corbitt, Post-Newsweek's Director of Research. "The integrity of their information coupled with the service they provide truly does make them the leader in advertising expenditure monitoring. We are thrilled to be utilizing their services once again."

According to Jane Smerglia, Senior Vice President for CMR's Broadcast Sales Group, "CMR is delighted to have these Post-Newsweek stations on board and are pleased with their recognition of the power and versatility of our competitive advertising information, and unmatched client service efforts, to help further expand their marketplace opportunities."

TNS Media Intelligence/CMR, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com.

Through its international network of more than 150 offices in over 40 countries, Taylor Nelson Sofres provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. For further information, visit http://www.tnsofres.com.