| CMR, the nation's leading provider
of advertising and marketing information solutions, has announced
that the following stations of the Post-Newsweek Station Group have
returned to CMR for use of its competitive advertising and marketing
intelligence: WDIV-Detroit, KPRC-Houston, WKMG-Orlando, KSAT-San Antonio
and WJXT-Jacksonville.
The new five-year agreement with CMR brings to an end these Post-Newsweek
stations' relationship with Nielsen Media Research.
"We are pleased to be re-establishing our relationship with
CMR," stated Gary Corbitt, Post-Newsweek's Director of Research.
"The integrity of their information coupled with the service
they provide truly does make them the leader in advertising expenditure
monitoring. We are thrilled to be utilizing their services once
again."
According to Jane Smerglia, Senior Vice President for CMR's Broadcast
Sales Group, "CMR is delighted to have these Post-Newsweek
stations on board and are pleased with their recognition of the
power and versatility of our competitive advertising information,
and unmatched client service efforts, to help further expand their
marketplace opportunities."
TNS Media Intelligence/CMR, offers strategic advertising intelligence
to advertising agencies, advertisers, broadcasters and publishers.
The company's tracking technologies collect occurrence and expenditure
data, as well as the creative executions of over 900,000 brands
across 15 media. CMR is headquartered in New York City and maintains
sales locations in major markets throughout the United States. For
further information, visit http://www.cmr.com.
Through its international network of more than 150 offices in over
40 countries, Taylor Nelson Sofres provides market information services
in over 80 countries to national and multi-national organizations.
It is ranked as the fourth largest market information group in the
world. For further information, visit http://www.tnsofres.com. |