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| January 16, 2001 |
| The company that has tracked
and reported on the amount of money spent to advertise thousands upon
thousands of brands has taken a step of its own to further build its
own brand name in the marketplace. CMR, as the company is now named,
formerly 'Competitive Media Reporting', is going by the initials
familiar to so many in the media buying and selling business. The
move comes as CMR continues its integration with its parent company,
Taylor Nelson Sofres. The company's new logo illustrates this partnership,
one which offers the marketplace powerful competitive marketing
information solutions: |
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TNS Media Intelligence/CMR, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com. Through its international network of more than 150 offices in over 40 countries, Taylor Nelson Sofres provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. For further information, visit http://www.tnsofres.com. |
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| Copyright 2005-2007 TNS Media Intelligence Product and brand names are trademarks or registered trademarks of their respective owners. Television creatives are the copyrighted property of their respective owners. |
