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| News |
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| January 16,
2001 |
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| General
Motors Ranked 1ST In Auto Ad Spending |
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| Spending $1.97 billion in
advertising through the first three quarters of 2000, General Motors
continues to set the pace not only in the automotive industry, but
also among all advertisers. Behind General Motors Corporation, DaimlerChrysler
ranked second spending $1.12 billion. As for the top spending brands,
Saturn Auto's LS spent $$150 million and Jeep Vehicle's Grand Cherokee
spent $107 million. Overall, the automotive sector showed considerably
slower growth from the first three quarters of 1999 ($8.0 billion)
to the same time period of 2000 ($8.4 billion). The year-over-year
increase came in at 5% whereas overall, advertisers increased their
budgets by 5%.
This information was compiled and released today by CMR, the leading
provider of advertising intelligence.
|
| General Motors Corp. |
$1,966,056.80 |
$2,040,254.60 |
-4% |
| Daimlerchrysler AG. |
$1,121,908.10 |
$994,136.60 |
13% |
| Ford Motor Co. |
$851,675.50 |
$911,472.90 |
-7% |
| Toyota Motor Corp |
$552,469.60 |
$498,803.90 |
10% |
| Honda Motor Co. Ltd. |
$484,264.60 |
$409,596.30 |
15% |
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| Saturn Autos Luxury Sedan |
$148,514.20 |
$81,630.60 |
82% |
| Jeep Vehicles Grand Cherokee |
$107,356.30 |
$70,722.70 |
52% |
| Nissan Auto Sentra |
$93,740.10 |
$2,040,9 |
400% |
| Dodge Trucks Caravan |
$93,269.20 |
$72,993.80 |
28% |
| Honda Autos Accord |
$85,624.80 |
$70,429 |
22% |
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TNS Media Intelligence/CMR, offers strategic
advertising intelligence to advertising agencies, advertisers, broadcasters
and publishers. The company's tracking technologies collect occurrence
and expenditure data, as well as the creative executions of over 900,000
brands across 15 media. CMR is headquartered in New York City and
maintains sales locations in major markets throughout the United States.
For further information, visit http://www.cmr.com.
Through its international network of more than 150 offices in over
40 countries, Taylor Nelson Sofres provides market information services
in over 80 countries to national and multi-national organizations.
It is ranked as the fourth largest market information group in the
world. For further information, visit http://www.tnsofres.com. |
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