TNS Media Intelligence/CMR Forecasts Robust Ad Spending for 2004

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Contact:
Matt Biscuiti
Golin/Harris International
(212) 373-6044
mbiscuiti@golinharris.com

News

January 15, 2004

TNS Media Intelligence/CMR Forecasts Robust Ad Spending for 2004
Political Campaigns and Summer Olympic Games to Drive Predicted 7.8% Increase

NEW YORK, January 15, 2004 - Advertising spending is expected to increase 7.8% in 2004 to $138.4 billion, according to full-year forecasts released today by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing information. This increase follows the estimated growth of 6.7% in 2003, as the U.S. economy continues to rebound.

"We anticipate expenditures on the upcoming U.S. elections and summer Olympic Games to strengthen the ad market significantly in 2004," says Steven J. Fredericks, president and chief executive officer, TNS Media Intelligence/CMR. "Additionally, as the economy improves, all leading categories of media will see improvement in advertising spending, with Spanish language television, the Internet, and Spot TV showing the strongest year over year gains."

TNS Media Intelligence/CMR is predicting quarter-by-quarter growth, with the second half of the year reflecting the impact of election spending and the summer Olympic build-up.

QUARTERLY GROWTH ESTIMATES

TIME PERIOD	CHANGE VS. 2003
First Half 2004	6.80%
1st Quarter 2004	6.50%
2nd Quarter 2004	7.10%
Second Half 2004	8.60%
3rd Quarter 2004	8.40%
4th Quarter 2004	8.90%
Full Year 2004	7.80%

Source: TNS Media Intelligence/CMR
(Figures are based on TNSMI/CMR internal analyses.)

The forecast highlights that advertisers are paying close attention to the strong Spanish language market, which TNS Media Intelligence/CMR predicts will grow 15.7%. The Internet and Spot TV will also see increases in the double-digits, at 12.1% and 10.8% respectively, in a year in which all leading media will experience increases.

GROWTH ESTIMATES FOR 2004 BY MEDIA

MEDIA	PERCENT ESTIMATE
SPANISH LANGUAGE TV	15.70%
INTERNET	12.10%
SPOT TV	10.80%
NETWORK TV	9.60%
RADIO	9.50%
CABLE NETWORK TV	8.30%
CONSUMER/SUNDAY MAGAZINES	5.70%
NEWSPAPERS	5.50%
SYNDICATION	5.40%
OUTDOOR	5.00%

Source: TNS Media Intelligence/CMR
(Figures are based on TNSMI/CMR internal analyses.)

About TNS Media Intelligence/CMR
TNS Media Intelligence/CMR is the leading provider of strategic advertising and marketing information - across media, brand, industry and market. The company's tracking technologies collect occurrence and expenditure data on more than 1.9 million brands spanning 20 media. TNS Media Intelligence/CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States.

Within the TNS organization, TNS Media Intelligence/CMR is a key member of the Media Intelligence sector - dedicated to providing worldwide tracking, analysis, evaluation and consultative services for the media and marketing communities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, including this and prior press releases, please visit http://www.tnsmi-cmr.com.

About TNS
TNS is one of the world's leading market information groups, providing market measurement, analysis, insight and advice in more than 110 countries. Working with national and multi-national organizations, TNS helps its clients develop effective business strategies and enhance relationships with their customers. Further information on TNS can be found on http://www.tns-global.com.