Hundreds of people in media planning, media buying and account management teams throughout the Havas organization will leverage TNS MI’s Web-based Stradegy™ platform, which delivers advertising occurrence and expenditure data, as well as creative executions across 20 media, including Hispanic, Internet and Branded Entertainment.

“After a thorough marketplace review, we concluded that TNS MI brought the most comprehensive and accurate offering, as well as an industry reputation for superior client service, which will best serve our clients’ current and future needs,” said Joe Abruzzo, executive vice president of Research, MPG.

“Over the past several years, TNS MI has made a multimillion dollar investment in digital technology for their broadcast, print and Internet monitoring systems that positions them well for the future of advertising as the industry moves to multiple digital platforms. We’re confident that MPG and the Havas network have the best resource for evaluating advertiser activity as the entire industry’s needs continue to evolve,” added Abruzzo.

Bev Andal, president of TNS MI added, “Our new partnership with Havas reinforces TNS MI’s leadership as the trusted resource of the advertising industry. We look forward to providing superior value and service to all Havas agencies, and are proud to be their trusted business partner for years to come.”

About MPG:
MPG North America is a part of the global media network of Havas, the worldwide marketing communications group. MPG provides media planning, buying, strategic consulting, branded entertainment and interactive services for a wide range of blue-chip clients. MPG has offices in 91 countries, with 3,500 media professionals working in a broad variety of disciplines.

About TNS Media Intelligence:
Established in 23 countries with more than 16,000 customers, TNS Media Intelligence is part of TNS, the global marketing insight and information group. TNS Media Intelligence monitors 3 million brands worldwide across a multitude of media, including TV, radio, print, Internet, cinema and outdoor. The company offers a full range of insights and analyses, including the tracking of advertising expenditures and advertising creative, as well as news and social media monitoring and sports sponsorship evaluation.

In the U.S., TNS Media Intelligence is the leading provider of strategic advertising intelligence to advertising agencies, advertisers, and media properties. The company's tracking technologies collect advertising expenditure and occurrence data, as well as select creative executions, for more than 2.8 million brands across 20 media in North America. The U.S. headquarters are in New York City with sales locations in major markets throughout the United States.
www.tns-mi.com

About TNS:
TNS is a global market insight and information group.

Our strategic goal is to be recognized as the global leader in delivering value-added information and insights that help our clients make more effective decisions.

As industry thought leaders, our people deliver innovative thinking and excellent service to global organizations and local clients worldwide. We work in partnership with our clients, meeting their needs for high-quality information, analysis and foresight across our network in more than 70 countries.

We are the world’s foremost provider of custom research and analysis, combining in-depth industry sector understanding with world-class expertise in the areas of Retail and Shopper Insights, Stakeholder Management, New Product Development, and Brand and Communications. We are a major supplier of consumer panel, media intelligence and Internet, TV and radio audience measurement services.

TNS is the sixth sense of business.
www.tnsglobal.com