TNS Media Intelligence
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  Contact:
Glenn Mandel
Golin/Harris International
(212) 373-6028
gmandel@golinharris.com
Cynthia Littler
MIJO Corporation
Phone: (416) 964-7539
cynthia.littler@mijo.ca
News
 
January 13, 2005
 
TNS MEDIA INTELLIGENCE AND MIJO CORPORATION FORM ALLIANCE
MIJO to Sell TNSMI’s Broadcast Verification Services to Canadian and U.S. Clients
 
NEW YORK, NY/ TORONTO, ON, January 13, 2005 –TNS Media Intelligence, the leading provider of strategic advertising and marketing information has signed an exclusive agreement with Canadian-based MIJO Corporation (est.1978), giving MIJO the license to sell TNS Media Intelligence’s Broadcast Verification Services’ (BVS) monitoring of Canadian television commercials.

TNS Media Intelligence’s BVS is the industry’s premier next day broadcast monitoring service. Utilizing VEIL 2, the most widely used and robust technology in the marketplace, BVS monitors broadcast material including commercials, promos, PSAs, programs and video news releases in the U.S. and Canada.

MIJO Corporation, the foremost broadcast distributor of television and radio commercials in Canada, offers a myriad of services to the advertising and motion picture industries. This agreement enables MIJO’s sales staff to offer the BVS Service, under the banner, BVS Canada, to the Canadian marketplace. Providing both accurate and timely proof that a media schedule was aired as planned, BVS Canada delivers vital information that helps make media buying more efficient and media plan auditing even easier.

“This alliance enhances our BVS presence in Canada,” says Steven Fredericks, president and CEO of TNS Media Intelligence. “With MIJO, we are able to reach a wider base of advertising and marketing professionals who require the most timely, accurate verification of messages broadcast on Canadian television.”

“As Canada’s leading edge company in commercial distribution, we believe BVS will be a great complement to the services available through MIJO. Not only will our clients know whether their broadcast schedules were achieved as planned, they’ll be apprised of this daily, within 24 hours of scheduled airtime," says Joel Reitman, President/CEO of MIJO Corporation. “Clients will be excited that BVS allows for quick identification of discrepancies, thus permitting immediate in-flight action. And they will be able to receive customized reporting or to have the raw data generated by BVS link directly into popular media-buying software programs. Either way, clients can now be released from the tedium of a manual verification process.”

About TNS Media Intelligence
TNS Media Intelligence in the U.S. is the leading provider of strategic advertising and marketing information – across media, brand, industry and market. The company’s tracking technologies collect occurrence and expenditure data on more than 2.1 million brands spanning 20 media. The U.S. headquarters are located in New York City with sales locations in major markets across the country.

TNS Media Intelligence, dedicated to providing worldwide tracking, analysis, evaluation and consultative services for the media and marketing communities, is the market leader in the U.S. and France, with significant operations across Europe and Asia. For further information, including this and prior press releases, please visit http://www.tns-mi.com.

About TNS
TNS is one of the world's leading providers of market information. The company delivers strategic market measurement, analysis, insight and advice to many of the world's largest organizations and most recognized brands. TNS' research helps its clients better understand the needs and wants of their customers, and its capabilities span market segmentation, advertising and communications, new product development, brand performance and stakeholder management. The company is also one of the leading providers of social and political polling. From its global network that spans 70 countries who together conduct research in more than 110 countries, TNS allows for local expertise and knowledge to be combined together with internationally consistent information and analysis.
TNS is listed on the London Stock Exchange (TNN) and is a trademark of Taylor Nelson Sofres plc. Further information can be found on http://www.tns-global.com.

About MIJO
MIJO Corporation offers a network of audio, video, print and interactive services. Clients include national and international advertising agencies and corporations, producers, broadcasters and major & independent motion picture distributors. MIJO’s divisions are comprised of: MIJO Comprehensive (Web-based TV spot delivery via MIJOnet.com, broadcast duplication and distribution in standard and high definition, CD/DVD duplication, and bilingual closed captioning) slingspot.com (Radio spot delivery through the internet), mijo Print Technologies (Digital production and distribution of newspaper, magazine, and outdoor ads), Rocket Digital Post & Sound (Digital online editing, recording & mixing plus interactive media services), Undercover Film & Electronic Media Storage (Climate controlled storage of masters and production elements), The Clearing House/ Broadcast Clearance Advisory (pre-clearance of advertisements for TV, radio and print), Artistat Pre-Media (Print-on-demand plus large format digital printing and custom finishing) and StanCon Video (Multi-directional broadcast standards conversions). Further information can be found on http://www.mijo.ca.