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YORK, NY/ TORONTO, ON, January 13, 2005 –TNS Media Intelligence,
the leading provider of strategic advertising and marketing information
has signed an exclusive agreement with Canadian-based MIJO Corporation
(est.1978), giving MIJO the license to sell TNS Media Intelligence’s
Broadcast Verification Services’ (BVS) monitoring of Canadian
television commercials.
TNS Media Intelligence’s BVS is the industry’s premier
next day broadcast monitoring service. Utilizing VEIL 2, the most
widely used and robust technology in the marketplace, BVS monitors
broadcast material including commercials, promos, PSAs, programs
and video news releases in the U.S. and Canada.
MIJO Corporation, the foremost broadcast distributor of television
and radio commercials in Canada, offers a myriad of services to
the advertising and motion picture industries. This agreement enables
MIJO’s sales staff to offer the BVS Service, under the banner,
BVS Canada, to the Canadian marketplace. Providing
both accurate and timely proof that a media schedule was aired as
planned, BVS Canada delivers vital information that helps make media
buying more efficient and media plan auditing even easier.
“This alliance enhances our BVS presence in Canada,”
says Steven Fredericks, president and CEO of TNS Media Intelligence.
“With MIJO, we are able to reach a wider base of advertising
and marketing professionals who require the most timely, accurate
verification of messages broadcast on Canadian television.”
“As Canada’s leading edge company in commercial distribution,
we believe BVS will be a great complement to the services available
through MIJO. Not only will our clients know whether their broadcast
schedules were achieved as planned, they’ll be apprised of
this daily, within 24 hours of scheduled airtime," says Joel
Reitman, President/CEO of MIJO Corporation. “Clients will
be excited that BVS allows for quick identification of discrepancies,
thus permitting immediate in-flight action. And they will be able
to receive customized reporting or to have the raw data generated
by BVS link directly into popular media-buying software programs.
Either way, clients can now be released from the tedium of a manual
verification process.”
About TNS Media Intelligence
TNS Media Intelligence in the U.S. is the leading provider of strategic
advertising and marketing information – across media, brand,
industry and market. The company’s tracking technologies collect
occurrence and expenditure data on more than 2.1 million brands
spanning 20 media. The U.S. headquarters are located in New York
City with sales locations in major markets across the country.
TNS Media Intelligence, dedicated to providing worldwide tracking,
analysis, evaluation and consultative services for the media and
marketing communities, is the market leader in the U.S. and France,
with significant operations across Europe and Asia. For further
information, including this and prior press releases, please visit
http://www.tns-mi.com.
About TNS
TNS is one of the world's leading providers of market information.
The company delivers strategic market measurement, analysis, insight
and advice to many of the world's largest organizations and most
recognized brands. TNS' research helps its clients better understand
the needs and wants of their customers, and its capabilities span
market segmentation, advertising and communications, new product
development, brand performance and stakeholder management. The company
is also one of the leading providers of social and political polling.
From its global network that spans 70 countries who together conduct
research in more than 110 countries, TNS allows for local expertise
and knowledge to be combined together with internationally consistent
information and analysis.
TNS is listed on the London Stock Exchange (TNN) and is a trademark
of Taylor Nelson Sofres plc. Further information can be found on
http://www.tns-global.com.
About MIJO
MIJO Corporation offers a network of audio, video, print and interactive
services. Clients include national and international advertising
agencies and corporations, producers, broadcasters and major &
independent motion picture distributors. MIJO’s divisions
are comprised of: MIJO Comprehensive (Web-based
TV spot delivery via MIJOnet.com, broadcast duplication and distribution
in standard and high definition, CD/DVD duplication, and bilingual
closed captioning) slingspot.com (Radio spot delivery
through the internet), mijo Print Technologies
(Digital production and distribution of newspaper, magazine, and
outdoor ads), Rocket Digital Post & Sound (Digital
online editing, recording & mixing plus interactive media services),
Undercover Film & Electronic Media Storage (Climate
controlled storage of masters and production elements),
The Clearing House/ Broadcast Clearance Advisory (pre-clearance
of advertisements for TV, radio and print), Artistat Pre-Media
(Print-on-demand plus large format digital printing and custom finishing)
and StanCon Video (Multi-directional broadcast
standards conversions). Further information can be found on http://www.mijo.ca.
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