Clients who currently subscribe to MRI can connect MRI demographic data with CMR's advertising occurrence information. This now allows for the calculation of impressions, GRPs, CPPs and CPMs by demographic, creating a more comprehensive picture of strategic advertising intelligence.

This CMR/MRI data link provides a convenient, single-source format for buyers and sellers of print advertising to view magazine schedules in conjunction with CMR's occurrence, expenditure and creative information as well as MRI's demographic delivery data.

According to Tony Jarvis, senior vice president and director of strategic insights group of Mediacom/Grey Global Group, "The inclusion of target audience data adds a vital and critical dimension to CMR's magazine advertising expenditure information and further enhances its value as a leading competitive intelligence tool."

"We're very excited about the opportunities to now offer our clients an even more comprehensive view of the competitive advertising picture," said David Peeler, president and CEO, CMR. "The link between CMR and MRI will greatly benefit agencies as well as publishers in their post-buy analyses, by arming them with further analysis of competitive situations that may impact their publications. With CMR committed to providing the broadest and most relevant marketing information, the combination of CMR and MRI data strengths will undoubtedly have strategic value to our clients and help CMR fulfill its strategic vision in this ever-challenging, competitive environment."

About MRI
Mediamark Research, an NOP World company, offers comprehensive demographic, lifestyle, product usage and exposure to all forms of advertising media collected from a single sample. As the leading U.S. supplier of multimedia audience research, MRI provides information to magazines, television, radio, Internet and other media, leading national advertisers and over 450 advertising agencies - including 90 of the top 100 in the United States. Mediamark's national syndicated data are widely used by these companies as the basis for the majority of the media and marketing plans that are written for advertised brands in the United States.

Mediamark conducts more than 26,000 personal interviews with consumers annually throughout the continental United States to produce syndicated reports and data for electronic access. Custom studies are also available using the Internet, telephone and mail samples. For additional information, visit the MRI Web site at http://www.mediamark.nopworld.com.

About CMR
TNS Media Intelligence/CMR, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com.

Through its network of offices in more than 50 countries, Taylor Nelson Sofres provides marketing information services to leading national and multi-national companies operating in over 80 countries. It is ranked as the fourth largest marketing information group in the world. Further information on Taylor Nelson Sofres is available from the corporate Web site: http://www.tnsofres.com.