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TNS Media Intelligence in the U.S. has provided strategic advertising
information
for 80 years: |
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1926 |
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Started monitoring
Consumer Magazines |
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1928 |
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Started monitoring Newspapers |
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1949 |
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Started monitoring Spot TV |
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1967 |
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Started monitoring Network
TV |
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1971 |
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Started monitoring B-to-B Magazines |
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1982 |
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Started monitoring Cable TV |
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1990 |
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Launched Ad$pender |
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1991 |
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Introduced the proprietary
and landmark MediaWatch technology for television data capture
Launched Target
Launched Broadcast Verification Services (BVS) |
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1992 |
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Competitive Media
Reporting officially branded CMR, combining the data monitoring
strengths of BAR, LNA, Radio Expenditure Reports and Radio TV
Reports
Launched BrandTraq |
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1995 |
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Launched AdDetector |
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1997 |
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Introduced Brand
Central, the comprehensive database of 2.1 million brands
Started monitoring Hispanic TV
Launched Stradegy, replacing BrandTraq |
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2000 |
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CMR acquired by
TNS
Marx Promotion Intelligence acquired by CMR
Launched AdFlash |
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2001 |
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Theatrical Entertainment
Services acquired by CMR
Launched MagAdvisor, replacing Target
Introduced the delivery of print creative
Introduced the web delivery of AdDetector
Started monitoring the Internet |
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2002 |
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Expanded to 100
market coverage
Introduced the delivery of full motion color TV creative
Introduced the delivery of eReports
Launched BizAdvisor
Evaliant Services acquired by CMR |
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2003 |
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CMR rebrands as
TNS Media Intelligence/CMR
Campaign Media Analysis Group joins TNSMI/CMR
Launched MovieAdvisor
Started monitoring Hispanic print media |
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2004 |
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Launched MarketAdvisor,
replacing AdTelligence
Launched the web delivery of Stradegy, Ad$pender and Evaliant
Launched Product Gateway, the web portal for product access |
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2005 |
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TNS Media Intelligence/CMR
changes name to TNS Media Intelligence
Launched expanded Local Radio Service
Launched Brand Entertainment Services |
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2006 |
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Launched Local
Cable Service in Boston and San Francisco
Launched NewspaperAdvisor |
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